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Forget social business. Forget the convergence of search and social. Forget mavens, gurus, hypsters, and ninjas. Forget about all of that and really think about how the landscape of business has changed in the last 7 years. Think about the opportunities, tools and expectations that exist now. Think about what you can accomplish with 1 smart and capable person that used to take 2 or more and still might have gotten less accomplished.
Social Media gives you the pulse of your business, your customers and your industry. It can give you insight into every aspect of your business, your competitors and what’s in the minds of your consumers. It gives you the ability to right a wrong and turn the tide of a foul perception much quicker than you could have even 5 years ago. It also opens doors by connecting you with the people and the businesses who can help you grow.
It’s a resource, it’s a hearing aid, it’s a band-aid, it’s a marketing channel, it’s a communication channel, it’s a lead generating machine and anything else you need it to be. It’s a set of tools both mental and physical that is shaping the perceptions and expectations of your consumers whether you want it to or not. So if you want to see the future of your business then you better take stock of it’s lot in the social marketplace.